Image Management and Public Officials

Political Image Consulting: A Famous Case Study

The 1960 Kennedy-Nixon debate dramatized the impact that visual appearance and communications style can have on public influence and subsequently on election results. The photogenic appeal of John F. Kennedy versus the poorly-groomed Richard Nixon determined the Presidential election. When the debate ended, a large majority of television viewers recognized Kennedy as the winner. But, most radio listeners thought that Nixon had done as well as, if not better than Kennedy. Kennedy won the popular vote 49.7% to 49.5%. This close finish demonstrated the immeasurable power of image and presence.

MG&A can assist you with your image needs, from visual appearance to verbal communications. »»» Contact us today for a confidential consultation.

"Voters judge candidates on these details (image, etiquette, poise) and its beneficial to be reminded of their importance."
The Women's Campaign School at Yale University

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Home Page Image and Personal Brand Management Team Building & Facilitation Leadership Development and Coaching Change Management MG&A Workshops Buy MG&A Workbooks About Us Contact Us	Image and Personal Brand Image and Self-Esteem Image and Public Officials What's Your Brand? A Workshop About YOU! Image Matters Workshop	Image Management and Public Officials Political Image Consulting: A Famous Case Study The 1960 Kennedy-Nixon debate dramatized the impact that visual appearance and communications style can have on public influence and subsequently on election results. The photogenic appeal of John F. Kennedy versus the poorly-groomed Richard Nixon determined the Presidential election. When the debate ended, a large majority of television viewers recognized Kennedy as the winner. But, most radio listeners thought that Nixon had done as well as, if not better than Kennedy. Kennedy won the popular vote 49.7% to 49.5%. This close finish demonstrated the immeasurable power of image and presence. MG&A can assist you with your image needs, from visual appearance to verbal communications. »»» Contact us today for a confidential consultation. "Voters judge candidates on these details (image, etiquette, poise) and its beneficial to be reminded of their importance." The Women's Campaign School at Yale University »»» Brand Management Testimonials


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