Branding You, Incorporated
A Guide to Creating and Maintaining Your Personal Brand
What is personal branding, and why do you need to think about it? Your personal brand is the image that remains when you leave the room—the lingering persona that is present to others 24 hours a day. Your personal brand in your work environment has a direct, demonstrable effect on your current and future success in your chosen field.
Whether you are an entrepreneur eager to build your new business, a mid-level manager aiming for that corner office, a politician hoping to earn the trust and respect of your constituency or just someone who wants the inside track to gaining and maintaining the respect of your peers, this workbook can help you succeed in your professional domain by showing you how to manage the perceptions of colleagues and customers alike. This workbook provides a hands-on, stand alone introductory guide to personal branding, or complements the brand management workshop available through MG&A.
"This book is great! It outlines the essential steps to personal branding without all the complicated theories. Through the simple, focused exercises you can differentiate yourself from others and clarify what you stand for in a very short time. This process is highly beneficial and adds a new dimension to your personal and professional life."
Lynne Marks, AICI, CIM
President, London Image Institute
January 2006
